- Jonathan Horne
- Founder and CEO
- Built and sold a tech company
- Runs his businesses with a team of AI agents
- Spoke on AI productivity at YPO
My team and I will be all over you. In the best possible way.
Most AI advice is written for nobody in particular. We start with you. Tony and I care about who you are and what you're trying to build, then we work on it with you, week after week.
Who you are
Your role, your company, your tools, how you like to work. Tony learns it all and never forgets a detail. You never get advice meant for someone else.
What you want to achieve
More output, fewer Sunday nights, a business that moves faster. Tell us the goal and we plan backwards from it.
Getting there, together
I step in personally, we build real things with you, and we keep going. You're not a subscriber. You're someone we're backing.
One goal: make you the executive the others are trying to catch. The first kind.
Me and Tony, my AI coach. Both working for you.
Tony is an AI agent and I don't hide it. He works with me and with you, so you see first-hand what an agent can do for an executive. That's half the coaching.
Jonathan
Reads your thread. Jumps in every few exchanges. Tells you what to skip because he already wasted the time on it.
Tony
Your AI coach, on call every day. Gets to know you, does the research, lines up your next win and keeps you on track. Never forgets a detail. Better follow-up than most humans you've hired. Sorry.
Black belt in the tools that actually matter.
You do not want tips from someone who skimmed a changelog. If a logo is here, I have turned that tool inside out in real businesses and know where it breaks, where it shines, and what to skip.
Grok Bot
The agent that runs my businesses day to day, and the engine behind the coaching you get here.
- ClaudeModels
- Claude CodeAgentic coding
- OpenAIModels
- AnthropicModels
- CodexAgentic coding
- ElevenLabsVoice
- HeyGenAI video
- SynthesiaAI video
- Fish AudioVoice
- GrokModels
- GranolaMeetings
- CursorCoding
- PerplexityResearch
- GeminiModels
- NotebookLMResearch
- ManusAgents
- LovableApp building
- ReplitApp building
- ZapierAutomation
- HiggsfieldAI video
- RunwayAI video
- KlingAI video
- SoraAI video
- AttioCRM
Courses talk about AI. A coach uses it on you.
| AI courses and content | AI Executive coaching |
|---|---|
| Same content for 50,000 strangers | Coaching for your role, your tools and what you said last week |
| You watch it, you forget it | You reply, and next week changes |
| Nobody home | I drop into the thread personally |
| Explains what AI could do | Shows you, by doing it to you, openly |
| A course with modules | A journey that starts where you are |
Secure by design. I came from cyber security.
Public info only
Tony researches what's already public, plus whatever you choose to tell him. Nothing more.
Never sold, never shared
Your details stay with me. Ask Tony to forget you and he does.
Safe habits from day one
Every tool I recommend comes with how to use it without leaking your board pack.
The questions CEOs actually ask.
Is this really you, or a bot?
Both, and I am not hiding it. Tony, our AI coach, does the day-to-day coaching. I read the threads and step in myself. Seeing how that works is half of what you are signing up for.
How much of my time does it take?
A few minutes a week. Longer if you reply, and you should, because that is when the coaching gets specific.
What does it cost?
Getting started is free. I would rather prove the value than pitch it. If you want to go deeper later, like one-on-one time or a small mastermind group, I will tell you about it. Not before.
What if it is generic?
Unsubscribe in one click and tell me. No hard feelings. Some bruising to my ego.
What do you do with my information?
Use it to coach you. That is it. No selling, no sharing, and Tony forgets you on request.
Go on. Prove me wrong.
Get started free. One email address, then watch how fast a personal coach moves.